Packaging Supplies

Welcome to Geminipackaging.com. Packaging is one of the first things a consumer sees that represents a product, that’s why it’s important a product is adequately conveyed on the packaging of an item.

Packaging is the science of enclosing and protecting products for use, storage, sale and distribution. Packaging serves a few purposes:

•Physical protection of the product- keeping the item safe from damage.

•Barrier protection of the product- protects against moisture, dirt, and gases.

•Bundling of multiple items- more than one object can be sold together in one package.

•Information communication-package can have product name, trademark, proof of purchase, ingredient list, manufacturing location, and care symbols for transportation.

•Marketing- appeals to consumer and encourages purchase.

•Tamper resistance- protects items from harmful alterations and unwanted child access. Blister packaging and child-resistant caps are commonly used to protect medications and supplements.

•Portion control- single serving packaging to indicate portions.

•Convenient handling- allows items to be handled, stacked, or displayed easily.

Packaging can fall under two categories: transport package and consumer package. The transport package is the container or packaging in which the product is shipped from the manufacturer to the distributer. Consumer packaging is the package that the customer sees on the shelf of the store.

Packaging materials used to be made from natural resources but the development of plastic has changed packaging forever. Materials can be plastic, paper, cardboard, foam, aluminum, and glass. The items themselves can be lids/caps, bottles and jars, boxes, containers, cartons, blister packs, and shrink wrap.

With today’s emphasis on a healthier planet, packaging manufacturers are focusing on developing green packaging. One of the first aspects of green packaging is waste prevention. This is the principle that packaging should only be used when needed.

The next aspect is packaging made from materials that can be broken down in the environment. Plastic cannot be broken down in nature. Cellulose is a good alternative to plastic. Cellulose is made from plant material and is very similar to plastic but can biodegrade after time.

Recycling is the next step to green packaging. Materials used should be both recycled and made from previously recycled materials. Raw materials deplete supplies and take energy to process. Manufactures should look at the percentage of the materials post-consumer recycled. The higher the percentage- the better.

First impressions are lasting impressions and a package that does not entice the consumer or provide the desired information will often be overlooked, leaving the product to sit on the shelves. As a consumer it is important to look past the packaging to evaluate the product itself. Often times expensive packaging means the product is more expensive. Beauty products often use expensive materials to attract the buyer, but often that packaging is actually what the customer is paying for.

Geminipackaging.com is here to provide information on packaging and shipping supplies to both the consumer and the manufacturer. Technology is bringing about interesting changes in today’s packaging options so check back with us often for the latest updates.

 

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